Jonas de los ReyesHead of Digital
Bank of the Philippine Islands (BPI)
Jonas de los Reyes is a digital strategist, marketer and entrepreneur with 15 years of experience in digital, social media and content marketing. He recently joined the Bank of the Philippine Islands, one of the country’s leading banks, as its Head of Digital and leads the bank’s digital marketing efforts covering the website, social media, and digital media initiatives. Prior to his corporate role he was an entrepreneur, co-founding Socialytics Inc. back in 2013 and successfully exiting when the startup agency was acquired by AdSpark Inc., a wholly-owned subsidiary of Globe Telecoms Inc. Jonas has also worked for various startups, both global and local. He was the Lead Community Manager of Yahoo! Southeast Asia for almost 4 years and after this joined ThoughtBuzz Pte. Ltd., a Singapore-based social media analytics and intelligence startup. He is a subject matter expert on digital marketing in the country, teaching for the Certified Digital Marketer Program and the Digital Marketing Institute. He regularly gives lectures in various universities and also does corporate trainings on digital marketing. Jonas is very passionate with the unique ways technology is helping brands and companies build positive relationships with people.
3:45 PM Integrating Social Media in Your Customer Relationship Management (CRM) Strategy to Improve Customer Care
- Why is social media a critical strategy for customer service?
- Integrating social media into traditional call centre operations – When and how?
- Transforming call centre sales and marketing with social media monitoring and engagement